INNOVARTE: An innovative look to craftwork

Craftwork is a complementary activity to farming for millions of people in under developed or developing countries, being necessary for their subsistence. It is, also, an opportunity to work and insertion for groups running the risk of social exclusion. On the other hand, it constitutes the essence of the most exclusive luxury industry, a market going through an excellent time, as it is well known that most avant-garde designers work on crafts in order to make limited series of innovating products.
One of the highest exponents of people’s cultural identity, craftwork matches with quality tourism and it is demanded by the educated consumer. Tradition, design, origins, luxury, quality, innovation…far from disappearing, in INNOVARTE, we believe that in 21st century, handicrafts are as alive as ever.